What is contains-synthetic-performer?
contains-synthetic-performer is the exact disclosure keyword Amazon asks sellers to place in the XMP dc:subject field when product media contains a photorealistic person created entirely with AI. The rule is narrower than simply using AI to edit an image.
When the tag is required
Use the disclosure metadata when the media features a photorealistic person and that person was generated entirely with AI. Confirm the asset's origin from creator records, generation history, or another reliable provenance source before making the decision.
When Amazon says not to provide it
- The media only shows real people, even when AI tools altered the image.
- The people are not photorealistic.
- The media contains no people.
- The person is a character from a movie, television program, video game, or another expressive work.
Where the keyword belongs
The keyword belongs in the Dublin Core Subject field inside XMP metadata. XMP dc:subject is a multi-value keyword field, so a compliant writer should append the exact value without deleting existing keywords. AssetDisclose also removes duplicate copies of the required value and reads the output again before marking it verified.
What the free tool verifies
- The exact spelling is present in XMP dc:subject.
- Only one exact copy remains after writing.
- Existing subject keywords are preserved.
- The image data is unchanged by the metadata-only operation.
Evidence behind this guide
Policy guidance can change. Confirm the current Seller Central instruction before a production upload.
Common questions
Is contains synthetic performer without hyphens valid?
No. The disclosed keyword is the exact hyphenated string contains-synthetic-performer.
Does every AI-edited image need this tag?
No. Amazon's published exclusions include media that only features real people, even when AI tools altered the image.
Can a detector prove that the person is entirely AI-generated?
Not reliably from pixels alone. Use source records and the creator's declaration; treat uncertain hybrid or face-replacement cases as manual review.
Amazon AI media tagging resources
Move from policy interpretation to writing, verification, batch processing, and provenance.