AI-generated people disclosure for Amazon A+ content
Amazon's Jul 23, 2026 notice covers applicable product images, videos, listings, and A+ content. For external media containing photorealistic people generated entirely with AI, add the exact disclosure metadata before upload.
Where A+ workflows create risk
A+ projects often pass through image generators, design files, optimization services, and content-management exports. Any later export can remove metadata that was present in the source image. Tag and verify the final delivery file.
A practical review checklist
- Identify every image or video that includes a person.
- Confirm whether the person is photorealistic.
- Confirm whether the person was created entirely with AI.
- Record uncertain hybrid or face-replacement assets for manual review.
- Tag applicable files and verify the final exported versions.
Do not over-tag
The notice does not describe a blanket label for every AI-assisted design. Adding the tag to excluded media can create inaccurate disclosure, so keep the decision and the metadata-writing steps separate.
Evidence behind this guide
Policy guidance can change. Confirm the current Seller Central instruction before a production upload.
Common questions
Does this apply only to the main product image?
No. The notice refers to product images, videos, listings, and A+ content where applicable.
Should I update older A+ media?
Amazon forum guidance says the requirement is mandatory for new uploads and recommends updating older images when editing those listings. Recheck Seller Central for the latest instruction.
Can I tag a design file before export?
You should verify the final JPG or PNG after export because design and optimization software may strip metadata.
Amazon AI media tagging resources
Move from policy interpretation to writing, verification, batch processing, and provenance.